How to sell off your discount cards in a single sales call.
A paraphrased proverb says, “Happy is the person who makes a sale, but happier sells 25 or more discount cards in one call.” So, the question is, how do I get happier?
If studied and put into practice, the following section can turn good discount card sales into great ones. It is not for everyone, so study and know these approaches before introducing them to your students at your kickoff meeting.
Having your students team up, and roll play before they contact any employers would also be a good idea.
Selling Cards to Local Businesses
Make a list of every business in your area that employs ten or more people. Make sure every business is called on and has the opportunity to incentivize their employees. Employers want to be able to motivate their employees, and they want to look good when they do it. And there’s nothing wrong with that.
Who Should We Sell To?
The owner or manager of a business should be approached. It doesn’t do any good to tell your story to someone who can’t decide. So, persist until you are face-to-face with the actual decision-maker.
What are Your Discount Card Sales Goals?
Let’s pretend we’re approaching the owner of a small manufacturing plant. Your goals, in order of priority, are to:
- Show them the businesses on your card and how it works.
- Share with them the benefits of purchasing a discount card for each employee.
- Ask them how many employees they have.
- Ask them to purchase a card for each employee.
See our discount card fundraiser.
Author Bio
Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.