What schools need to know about selling discount cards
Many groups use discount card fundraising as their way to raise money. They are useful to the consumer because they help them save money at some of the more popular stores and restaurants that they already frequent anyway. In addition, discount cards can be used repeatedly over an extended period of time.
Plus, discount cards don’t break or melt and are easy to carry. This makes them convenient for both the fundraising sponsor as well as the buyer. And even though there are several advantages to choosing a discount card fundraiser, there are also some misconceptions about them as well.
1. Beware of Low Card Order Requirements
Before deciding on a discount card program many groups ask themselves 2 questions:
- What is the minimum order requirement?
- What is our cost per card?
When comparing school fundraising companies, if you see a minimum order requirement below 250-500 cards with a profit greater than 50%, chances are you’ll be required to find and submit your own businesses for the back of your card. If you don’t have the time to go out and find your own vendors, then making your decision solely on order volume and cost are probably not your best approach.
2. Not All Discount Cards are Created Equal
If you want a personalized card with your own local businesses on the back, you probably won’t want to go with a generic savings card using national brands that require additional steps, like online redemption. These cards usually come with a low order obligation and a higher profit, but there’s a reason for this. There are usually some hoops to jump through, like registration requirements, which involves the disclosure of personal information. These cards are also produced in very high quantities and thus they end up saturating the market.
Instead, we recommend going with a card that offers the discount directly off of your bill at the physical place of business. The only way to do this is to hand your discount card directly to the merchant at the time of purchase.
3. Customized Cards Take Time to Build
There’s no way around it. If you want a customized card that offers discounts at popular local establishments that you preselect, you’ll need to be willing to plan your discount card fundraiser in advance. Normal build time is around 4-6 weeks. Then, once you receive your cards, you’re able to offer a personalized card with your own handpicked businesses on the back that no one else can offer. Only then have you established a niche.