An Idea to Increase Discount Card Sales

An easier way to sell discount cards.

Here's a great idea that can increase discount card sales by getting students to call on additional prospects.

At your fundraising kickoff, you must tell your students that specific individuals in their area have been issued a prize certificate. Whoever finds them first collects the certificate.

Students cannot win the certificate unless they ask the mystery person to buy a discount card from them. Make sure also to remind your adult volunteers not to issue any certificates unless they get asked to make a purchase.

How to Jump-Start Your Discount Card Sale

Here are the steps you can follow:

1. Select a limited number of people in the community to participate.
2. Give them an envelope containing a certificate and have them give it to the first student who asks them to purchase a discount card.
3. Inside the envelope is a certificate for $25 in cash or some other prize.
4. The seller who gets the envelope redeems the certificate.
5. The cost of the certificate or prize can either be donated by a local supporting organization or taken from the profits of the sale.
6. The contest will encourage students to call on everyone because they don't know who the mystery people are.

Elicit the Help of Familiar People

Ensure to issue the certificates to people your students are familiar with. For example, if your group is associated with a high school, consider using certain teachers, coaches, or administrators already working there. Still, the students may not readily think about it. For non-school organizations, this may be a little more difficult, but attempt to find some common ground between all of your sellers and the people they know.

See our discount card fundraiser.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.