Sticky space

Good Discount Cards Take Time to Build

By Clay Boggess on Nov 25, 2013
Good Discount Cards Take Time to Build

Why quality discounts help sell discount cards.

Good discount card sales can be profitable and work exceptionally well with high school groups. One advantage is that these groups experience repeat business by selling to the same customers yearly while reaching out to new prospects.

However, a potential disadvantage is the time it takes to build the card. School fundraising companies that do this correctly will build a card from scratch. Unfortunately, some companies place businesses from a paid-for list onto a card. Many of these lists aren’t current, which can end up causing problems for customers as well as the sponsor. It’s better to properly contact all vendors to confirm that they want to be on a specific card, which requires time and effort. Organizations that need to raise money immediately may see this as a drawback. It’s, therefore, better to plan if you want to do a discount card fundraiser.

Why Building a Discount Card Takes Time

Getting business owners to agree to be on a card takes time. There are two ways to build a card:

  1. Hire a company to get vendors.
  2. Go out and get your vendors.

Building a card takes up to 5 weeks because:

  • We can contact as many as 40 business owners to secure 12 spots.
  • It may take several tries to reach the decision maker.
  • We then require everyone who agrees to be on the card to sign an agreement.

Why Discount Card Sales Work

  • They save people money
  • They can be used every day
  • They last for an entire year
  • The cards are easy to carry
  • They help promote the organization

Nevertheless, even though discount card sales can be a good fit for some groups, one way to overcome the wait time is to plan.

See our discount card fundraiser.

Are you looking for more fundraising tips and advice? Subscribe to our free monthly newsletter, where we share our expertise in school fundraising best practices and other helpful information.

Author Bio Clay Boggess, Author

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.

Join the discussion