Many people prefer to buy roll wrap from a school fundraiser brochure because the quality is better. Charleston Wrap has the largest wrapping paper selection with the most comprehensive designs and the most number of wraps embossed with texture and thickness in the entire fundraising industry.
They use Sullivan Paper Company which has a strong reputation as an innovative paper color and design company. Sullivan uses rotogravure presses and actually run the presses slower for better coverage and sharper designs. Every standard gift wrap available in the brochure is reversible as well.
Types of Wrapping Paper
- Regular paper comes in large rolls from the mills and the standard weight is 38 pound paper which is considered lightweight. This is what you would expect to find in a regular retail store. Charleston Wrap buys 60 pound paper. When you print on both sides and include embossing it adds even more weight. This process also cost more, as do the number of colors that are printed on the reverse side. Many companies only print one color on the reverse side to save money. There are also several degrees of color and coatings such as grade 1, 2, 3, 4, C1S or C2S which is coated on one or both sides. The lower the grade, the whiter the paper.
- Metalized/Foil is a foil film adhered to paper and the heavier the paper the better the embossing and feel. We carry 8 metalized designs.
- Dazzle/Holographic is the most expensive wrap and this is film that can be used printed or in its natural form. We only sell one design and ours is 4 colors printed and the least amount of footage.
Core Type Differences
- Coreless is the least expensive and actually wastes paper. The actual square footage that can be used is less because coreless manufacturers use the paper for the core. The first foot of paper is rolled very tight causing it to crease thus making it difficult to use. Why do companies use coreless? Because it saves money, both on the cost of the core as well as shipping and storage. A coreless roll is about half the size of a roll with a normal core.
- Solid cores have historically been used in retail stores. There are actually several sizes of solid cores, 1”, 2” and even 3” cores and some are as long as 36”. These are all used in retail to make the rolls look larger. Cores are expensive and take up a large amount of storage space and since such a high percentage of wrap is now imported, coreless rolls are becoming popular in the retail market. The main reason companies still use cores is because they have a large investment in equipment that will only convert rolls with solid cores.
- Enviro-core, pioneered by Sullivan, is cardboard core paper which is stored flat and made up with the roll wrap when it is being converted. This core material is actually recyclable, unlike a solid core, which is not.
The Largest Design Library
- Sullivan has one of the largest cylinder inventories in the world. Most printers only keep a limited number of cylinders and wipe them clean and engrave new designs on the old cylinders. Sullivan is one of the oldest printers and has exclusive rights to all of their designs. They have private-labeled most designs for several companies such as Sax Fifth Avenue, Steven Laurence and Sally Foster Their design library is probably two or three times larger than other companies who actually sell much more wrap. Sullivan’s primary marketplace is upscale retail stores as opposed to other wrap companies supplying the fundraising industry.
- Innisbrook Wraps was originally a counter roll company; their main market was to sell large rolls to stores and malls that did gift-wrap in the store. They actually got into the fundraising business when Sally Foster left them for Sullivan many years ago. Innisbrook was Sally Foster’s first supplier.
- Imported rolls from China are increasingly becoming a factor because of the lower cost. China does not have paper so they must import paper from Canada and Indonesia, otherwise their cost would be even lower. Because they do not have a local paper source, they do not have immediate access to all weights of paper and this is one reason their quality is inconsistent.
Gift Wrap Assortment and Selection
Design selection is subjective but Charleston Wrap feels that we have the best assortment of designs due to our years of experience and the company that we buy from. After the color and design, it's important to have designs from a wide variety of categories including juvenile, up-scale, traditional, trendy, birthday, and every day. By doing virtually every design with a reverse, we feel we have the best line in fundraising.