We recently signed a small catholic school on one of our fundraising programs. For their prize incentive they had initially selected our Big Event Reptile Adventures Show until they realized it probably wasn’t going to help them increase their sales any further. In fact, it may have even hurt their sales because students only needed to sell 5 or more items to get into the event. Their fear was that students would stop selling once they qualified to go to the show. Yes, there were higher prize levels, but the main appeal was the reptile show itself.
Instead, they ended up going with a traditional prize program. Their previous sales results were already quite impressive considering they only have about 150 students. Every year they bring in close to $30,000 with a very high student participation rate. This made us realize that some schools probably benefit more from our big event fundraising prize programs than others. So which schools should consider a big event program? Here are the differences between the prize programs.
Traditional Prize Programs
- Students win inexpensive prizes at the lower levels.
- As students sell more, the quality of the prizes improves.
Big Event Fundraising Prize Programs
- Students win admission to one of our big events by selling a small number of items.
- Students can sell more and win special privileges and prizes.
Why Schools Choose our Big Events
Many schools choose our big event programs because they know most parents won’t have to sell very much in order for their children to go to an event. In other words, parents realize they don’t have to work very hard to appease their students. At the same time, students don't want the lower level prizes from a traditional prize program because they are usually cheap.
So why did the catholic school opt for the traditional prize program? It’s because they already had a high student participation rate. If they had chosen to go with Reptile Adventures, their concern was students would stop at the lowest prize level because this would have given them what they wanted.
Which Schools Do Well with a Big Event?
What types of groups benefit most from our big event prize programs? The answer is larger elementary schools that are experiencing lower than desired student participation. Many larger schools are only able to get between 10-25% of their students to sell. These groups have the greatest potential for sales gain because of the number of students that could be selling. They've become disillusioned with traditional prize programs that force students to sell more to receive a worthwhile prize. As it turns out, the majority of students don’t even try for the higher levels.
Therefore, larger schools with a lower student participation rate benefit more from big event fundraising programs.