Many sponsors wonder whether or not they should accept school fundraiser donations in place of students having to sell and turn in order forms and money. Some parents don’t want to hassle with having to sell and find that simply writing a check is their best option. They may not have time to go out and make sales, or they would rather support the school in another way.
While this is convenient for some people to do, others may not be able to afford to just write a check, but will still want to help the school raise money. So how should you handle parents that only want to contribute through fundraiser donations?
Here are some things to consider before you decide what you should do.
Donation Only Fundraisers
Many schools have attempted to do donation-only fundraisers and eliminate the brochure sale altogether. While on paper there are reasons why some may want to consider this, the results have been mixed at best.
Instead, we recommend not putting all of your eggs in one basket but rather make both options available. However, parents who just want to donate should be encouraged to do so.
Only Reward Your Sellers
The one thing to keep in mind is that many students are motivated to sell because of what they’re being offered in exchange for their efforts. Any awards or prizes that you provide should only be given to those who actually took the time and made an effort to sell. Students should not be rewarded the same way when their parents make fundraiser donations because it takes away from the students who sold. It’s also a given that students will not receive any credit towards any company prize programs either.
Fundraising is Voluntary
Remember, participating in fundraisers should always be optional anyway. If you demonstrate that you are willing to work with people in different ways, you will always be better off from a PR standpoint.