Brochure sales offer plenty of options and can thus yield great results. And showing a catalog to family and friends presents the opportunity to share your cause. Yet engaging your community can be intimidating.
But with our brochures and the right techniques you’re likely to hit your sales goals! One of our favorites is cookie dough, which is a tried and true classic brochure fundraiser. Or, if it’s autumn, try a pie brochure. Gourmet Pies offers a classic Pumpkin Pie that would be easy to slice up for Thanksgiving dinner.
Another option for traditional catalog sales is holiday gift wrap. Almost everyone will need it. So position this essential item alongside a compelling mission for your fundraiser. People will be thankful that you saved them a trip to a crowded department store.
Pro Tip: Make sure to remind people that the gift wrap is double-sided! This is a huge value-add, and customers will appreciate getting more for their money.
The major benefit to doing a brochure fundraiser is that you won’t ever run the risk of buying more than you can sell. This means that no matter the results, you will always be profitable. Brochure sales ensure no extra charges for needless products.
Sometimes with fundraisers like candy bars or pretzel rods, kids may lose an item or two. This results in an imbalanced spreadsheet of purchases. Selling out of a catalog eliminates this risk. When selling out of a brochure, customers place orders on an order form.
Additionally, catalog fundraiser sales are generally face-to-face with ample opportunity to converse. This benefit can make the entire process very personable. Delivering products is a great way to remind people why they supported you in the first place. And it’s a surefire way to connect with people in your community!
Building these kinds of relationships can create a sustainable customer base. Friends and family can support you year after year in reaching your sales goals. Be sure to thank customers again once they receive their product.
If you are thinking about brochure fundraisers, check out some of our favorites. Otis Spunkmeyer® Cookie Dough and Popcornopolis® are very popular. Diversity, high-quality items, and appealing price points make this type of sale appealing.
And don’t forget to select a prize program to compliment your brochure. Students will be extra motivated to sell if an appealing prize or fun experience awaits them at the end! Plus, prizes are free to your group.