Social Media and School Fundraising

How Social Media Impacts Your School’s Fundraising Outcomes

Social media fundraising is a new and popular fundraiser method for organizations. It’s time schools jump on the social media campaigning bandwagon. There is much to be earned here for minimal effort and minimal cost. Let’s learn more.

Social Media Fundraising Statistics

Social media giving statistics provide a clear insight into whether or not this type of fundraising works. We think it does. 32% of online donors report social media as the most likely channel to inspire them to give. This number has been climbing year by year.

Additionally, 55% of social media users who engage with a nonprofit will give to their cause through volunteer hours or donations. Nonprofits have claimed Facebook as the most essential social media for their causes, with Twitter in second place and YouTube in third place. With stats like these, schools would be crazy not to get in on the action.

Social Media Fundraising Channels

There are several social media fundraising channels. To name a few:

• Facebook
• Instagram
• Twitter
• LinkedIn
• Snapchat
• Pinterest
• Twitter
• YouTube

Use multiple channels above to share news about your school’s accomplishments and needs and follow up on a few platforms with a social media campaign.

FAQs

Below are a few examples of frequently asked questions regarding social media fundraising.

Is Social Media Fundraising Profitable?

Social media fundraisers have proven profitable and have attracted many schools, churches, and nonprofits. The highest return is Facebook, followed by Instagram and YouTube.

Do Schools Outsource Social Media Fundraising Tasks?

Schools may assign work internally or outsource social media fundraising tasks to an expert. Our advice? Hire an intern. You provide an educational opportunity to a student or young professional while saving your school bucks.

Does Social Media Help Fundraising Campaigns?

Social media can help boost results on any fundraising campaign. These are great platforms to build relationships, widen your network, and market your raise.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.