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How to Gain Support and Increase School Sales


Parents standing in a school classroom

Photo by Matt McGee (opens in new window)

If you want to be successful at raising money, you need to become effective at gaining needed support from others for your cause. For example, it’s not enough that your students are excited about the prize program. They’ll need to be the engine that drives your sale but they can only do so much.

Without their parents help, not much selling can be accomplished, nor should it be. After all, school sponsors should emphasize that students only sell when accompanied by an adult.

Therefore when specific people like your parents are also on board, you’ll help to increase school sales. Raising money is a team sport; therefore it will be important to get the following people on board before your sale ever starts. Here's how you can gain needed support.

Gaining Support from School Administrators

Your principal can become one of your greatest allies. Even though they already have a lot on their plate, set up a short meeting to discuss your objectives with them. Make sure they're on board with the type of sale you're planning and how you plan to spend the money. It’s also a good idea to ask for their input. Perhaps they will see other ways to spend the money as well. Here are some ways they might be able to help:

  • They can introduce the Fundraiser at your kickoff assembly. You will want to start your kickoff assembly by having an authority figure speak with your students. The students usually respect the principal and will understand the importance of participating in your sale. You will also want to have them wrap up the assembly with some closing remarks.
  • Involve them in the daily announcements. Plan to write a few short scripts about your sale for them to read to the students during morning announcements. It could be as simple as reminding them about a couple of the big prizes to announcing the winners from a periodic prize drawing.
  • Convince them to do something fun. Motivate your students at your kickoff assembly by having the principal do something fun if the goal is reached. You can have the principal agree to be taped to the wall, wear their pajamas to school or kiss a pig, for example. Your students will be excited about the opportunity to see the principal do something fun.

Getting Teachers Involved

Plan to meet with your teachers before your fundraiser and let them know how it will impact them. If they understand how the money will benefit the students and the school, they may be more apt to get involved. They can help you:

  • Remind their students to sell each day
  • Collect order forms and money for their class once the sale is over
  • Do something fun as a reward to the students for selling

Parent Participation is Important

Parental involvement is important. They will help their students sell by accompanying them as they approach neighbors, family and friends. They can also take the brochure to work. If you can, plan to introduce your fundraiser at an upcoming parent meeting. Many of our schools show their big event fundraising video at parent night. Let them know about your campaign by sending home a parent letter in your student packets as well as announcing it on the school marquee.

By gaining fundraiser support for your cause, you're helping to increase school sales and possibly exceed your goals.

See our brochure fundraisers