Learn how to bring in more money with your next high school fundraiser
There’s a false assumption our there when it comes to school fundraising. Many sponsors assume high school students won't sell as well as their younger peers do. By the time students reach high school age, they seem to not be as excited about winning prizes as they once were. As a result, sales expectations are lower. High school sponsors feel that it's going to take a lot more to motivate them to sell for a variety of reasons. One theory is they could be just tired of the fundraising process, or perhaps they’re distracted with other obligations, or maybe this age group is just plain lazy and they don't really care anymore.
High school groups are definitely capable of performing poorly when it comes to fundraising, yet it doesn’t have to be that way. There are several things that can be done to better motivate high school students to fundraise that will yield a better outcome.
1. Give Your Students a Reason to Fundraise
If you had to pick the most important thing to communicate at your fundraiser kickoff meeting you’re your students, it’s the “why”. Nothing is more important than communicating your purpose. What is it, and why is it important to them? How will they benefit from the money that's raised? This is one advantage you have with this group that you don’t have with younger audiences. High school students will understand the benefits that come from achieving your purpose.
2. Use High School Level Prize Programs
When it comes to winning prizes, most high school students no longer want the same prizes that they won when they were younger. So why do most school fundraiser companies still offer the same prizes to older groups? You need to get their attention with more creative prize programs.
We offer sportswear or cash incentive plans to our high school groups. For example, coaches can offer customized sportswear with the school’s colors, name and mascot to their students. This will promote team spirit and unity and is much more desirable because it is associated with their team. Also, many high school sponsors prefer to motivate their students with cash instead of prizes.
3. Motivate with Additional Fundraiser Incentives
Don’t think the main prize program will be enough. It’s also important to incorporate additional incentives into your fundraiser that will make selling fun and interesting. What follows are 2 ideas to consider:
What ideas have you found that work well to motivate high school students to fundraise?